Hold a special event as a 'Client Appreciation Party'.  At different times during the event give away door prizes and refreshments. Invite all your past and present clients. Also include all of your prospects. When you invite your clients tell them to bring their friends.

Here's the step-by-step process to use a

SPECIAL EVENT to get more business:

Step 1:  Identify an event to recognize

Here are some examples to get you started:

·         A special wine or beer Tasting Party.  Just locate one of your favorite distributors or retail stores, and they'll set it all up for you.

·         Hold a Fashion Show with a local high-end boutique.

·         Create a Family Picnic once a year for your network.

·         Hold a Sports Clinic if you find many of your clients like a certain sport such as: walking, running, cycling, etc.

·         Hold an Art Show with a local gallery.  This is very classy way to meet with many network members at once.  Consider holding a Wine Tasting with your art show.

·         Coordinate a New Automobile Preview with a local high-end or exotic auto dealership (BMW, Lexis, Mercedes, Infinity, Porsche, Ferrari, etc).  They'll be ecstatic you're promoting their cars, and will gladly participate with your inner circle network.

Step 2:  Make the arrangements

Contact local businesses in your area that would be thrilled to get a group of local residents in their restaurant, shop, or business.  This way the event costs you little to no money.  And many times they will share the promotion costs if you intend to send printed invitations to your network.

Step 3:  Send out the invitations

There are two critical components when sending the invitation.  Notice how the event examples above target certain INTERESTS?  This is very important.  You FIRST want to invite the right people from your network.  Many times you can invite your entire network, but if the event is limited in size, choose members who have told you what they like.  This communicates that you've listened to them and bonds them to you.  Also, you want to make sure you don't offend someone by inviting them to something they have no interest in.  SECOND, tell them to invite their friends...this is how your network starts to multiply.

Step 4:  Hold the event and offer a prize

Jackie does a great job of collecting contact information by offering 'door prizes' to all attendees.  You can even use the prizes as another incentive to attend the event.  You don't have to spend a lot of money here.  Raffle off something from the business that you're holding the even with, or work with other sponsors to give prizes that don't cost you anything out of pocket.

Step 5:  Follow-up with people with regular contact

Most of the people who attend your special event will not be in the market for real estate services.  After the event, add attendees to your regular mailings to continue to stay in touch and provide value until they're ready to buy or sell.  If you use a news letter, you can follow-up every month with valuable information that's not all real estate related (so it gets read), and also provide offers for real estate reports that identify when someone is getting ready to need your help

Step 6:  Put this as a regular SYSTEM in your practice

You can hold events annually, seasonally, or anytime you need a boost of business.  Keep holding the same event every year.  This way it's not a "one hit wonder" and people will start to remember it, look forward to it coming each year, and tell more friends.  This is one powerful way top producers earn consistent and high-incomes each year.